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The Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese is the Association set up in 1998 to enhance and promote the beauty and diversity of Valdichiana Senese.
Since 2014, the Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese has also featured Valdichiana Living, which is an incoming agency and official tour operator for the territory of the Valdichiana Senese, in charge of aggregating, promoting and marketing the tourist offer of the Valdichiana Senese.
The “Strada” currently has about 190 members, including producers of Vino Nobile di Montepulciano, farms, restaurants, wine shops, accommodation facilities, spas, associations and bodies active in the area, including the Municipalities of Cetona, Chianciano Terme, Chiusi, Montepulciano, Pienza, San Casciano dei Bagni, Sarteano, Sinalunga, Torrita di Siena, and Trequanda, as well as the Union of Municipalities of Valdichiana Senese.

OUR ACTIVITIES
We promote and enhance all that contributes to make this territory unique, including the Vino Nobile di Montepulciano, the landscape and food-and-wine heritage, its history, art, and thermal waters:
- We arrange themed tours and experiences, which you can also book directly online via the website valdichianaliving.it
- We carry out information office activities for all the municipalities of the Valdichiana Senese, at the Info-points of Montepulciano (Palazzo del Capitano, Piazza Grande, n. 7), Chianciano Terme (Piazza Italia, n. 67), and Lake Montepulciano (Visitor’s Center “La Casetta”);
- We spread the knowledge of Valdichiana Senese in Italy and in the world, attending events and national and international fairs related to tourism and territorial development;
- We plan and arrange events to promote the territory of Valdichiana Senese.

Are you an exhibitor?
Please, contact us to booking@valdichianaliving.it to receive a proposal to stay in the affiliated facilities of our Association.